Advertise With Us
What we publish
WaveLength Magazine (established 1991) is devoted to the world of paddling and its promotion. Published quarterly, the magazine is distributed free in print with 24,000 distributed at over 600 outlets throughout Canada and the U.S., with a traditional bias towards the Pacific coast, from California to British Columbia. View our distribution network here. Every issue of WaveLength is also available as a free download from our website, and is read around the world in over 160 countries, with our downloads now rivalling our print distribution.
All ads appear in both the print and web editions for one low price. And all ads in our web edition are hotlinked to our advertisers' websites, so potential customers are just one click away.
When we publish: our 2010-11 schedule
Issue name |
Ad booking deadline |
Art deadline |
Distribution date |
Wavelength Summer 2010 |
May 3, 2010 |
May 10, 2010 |
June 8, 2010 |
Wavelength August (Fall) 2010 |
July 2, 2010 |
July 9, 2010 |
Aug. 9, 2010 |
Wavelength Winter 2010 |
Oct. 1, 2010 |
Oct 8, 2010 |
Nov. 9, 2010 |
Wavelength Spring 2011 |
Jan. 28, 2010 |
Feb.4, 2010 |
March 1, 2010 |
Our 2010 prices
Download our 2010 Price Sheet here.
How we can help: advertising in Wavelength Magazine
Display advertising
Display advertising is the most common form of magazine advertising. The advertiser books a block of space, usually measured as a portion of the page size. The artwork is usually developed and created by the advertiser, by an ad agency or graphic artist or by us. It can be expensive, but advertising regularly or buying larger ads reduces the cost. Download our 2010 rate sheet here.
Advantages: The glossy format makes for an appealing presentation. Magazines are a great medium for building image and brand recognition. Advertising regularly and in a prominent location can put your products and brand name at the forefront of the industry. Wavelength Magazine's free distribution at kayak dealers, outdoor retailers, marine supply centres and kayaking clubs ensures we reach your target market. The advertising is duplicated in the online downloadable version for free. In addition, the online version of the magazine has the ads "hotlinked" so that a click by the reader will take you to the advertiser's website. This is at no extra charge to the advertiser. Note that online magazine downloads are now rivalling our printed distribution.
Things to consider: A magazine advertising campaign using display advertising is an expensive proposition and may be beyond the budget of some businesses. Compensating with smaller ads means less impact and potentially less effectiveness. A well-designed, highly visual ad with easy-to-read information will help. Advertisers selling a specific product and expecting instant returns can be disappointed, as brand recognition and building a business name is a long-term goal. If you need instant returns, a directory listing is a more economical and helps to target your service or product by being placed under a related heading.
Marketplace display ads
Wavelength Magazine groups smaller ads into helpful clusters in our Marketplace section. This allows us to place headings over related ads to turn groups of ads into a resource for readers. This also helps the smaller ads from getting lost amongst pages with larger ads and editorial content that can serve as distractions from the advertising. Display and marketplace ads are seamless; advertisers can request to be in the magazine's main body or in the marketplace section. If you do not specify, we'll choose a location where your advertisement will be most effective.
Marketplace directory ads
In 2009 Wavelength began offering a new program. The directory ad is a new category, replacing the classified ad to make it more noticeable, appealing and effective. An example is shown to the right. The price is now $69 per issue, and with that you get a prominent heading (usually the company name), 30 descriptive words of your choice, your email address, your website address and your phone number. It also contains your logo - a great way to attract attention to your ad and build brand recognition.
The limitations: Your heading, website address, email address and phone number must all fit on a single line in print. The logo is limited to 0.5" deep and 2.25" wide in print. Logos should be designed at 300 dpi as artwork or submitted as a PDF.
The advantages: This is the low-cost way to get access into Wavelength Magazine. It offers potentially more information than traditional display ads thanks to the emphasis on text. A heading at no extra costs ensures customers shopping for your service find you. The setup provides a quick reference link between the heading, the services your provide and your contact information. The logo provides brand recognition. This directory ad can also be rolled into our new seamless web and print ad package for one low package price.
Who best benefits: Businesses hoping to keep a magazine market presence and whose services appeal to kayakers or are looking for wide exposure to an outdoor-oriented market will find this a good economical option. Also, businesses with a lot of information to get across but little opportunity to tell the story through more traditional display advertising will like this option. For instance, a bed and breakfast with beach access perfect for launching kayaks is an ideal candidate. So is a tour operator with specific points that set the business apart (such as a mothership or a resort base).
Things to consider: Placement is limited to Wavelength's Marketplace section. This type of advertising will have a generally lower ability to build image than display advertising, and is not recommended for manufacturers or businesses that rely on product recognition to attract customers. It may, however, work for gear manufacturers who have a very specific niche to fill.
Advertising on www.wavelengthmagazine.com
Wavelength's website is an industry leader, and has been for over 14 years now as one of the first kayaking resources on the internet. Wavelength is the only kayaking magazine that has published free online for this amount of time, meaning an unrivalled inventory of written information about kayaking - from where to kayak to how to get there through skills development and gear instruction. We've even taught how to build a wooden boat! And it's all readable online in perpetuity for free.
Because the text information covers so many topics picked up by search engines, because the magazine has such a long history and because the website is backed up by a magazine that allows us to promote the website, we get a lot of traffic. We have several marketing opportunities:
Wavelength's website banner ad
The Wavelength Magazine website has over 4,600 pages and grows with every issue. There's only one way to get noticed on all these pages: our banner ads. They appear at the top of every web page, and rotate among the participants. Those are limited to 12 per year per slot. The cost is $399 for the year - an incredible deal to place you at the top of this busy website.
Services Directory
Become a part of the list of Wavelength resources by getting listed. Wavelength Magazine offers a Services Directory where visitors can search for you geographically or by service. For $99 a year you get to describe your business and list your contacts and display your logo. Better yet, your logo and website address are hotlinked directly to your website - one click takes a visitor to your own website. Categories are Tours, Retail Outlets, Accommodation, Destinations, Kayak Fishing and Schools and Instruction.
The limitations: In 2009 we are limiting descriptions to 30 words to match our print directories.
The advantages: Cross-linking your website from another website is one valuable way to not just boost traffic to your website but it also ranks your website higher in web search engines.
Wavelength's online Buyer's Guides
Wavelength Magazine is offering two new programs as a value-added service to advertisers. As part of an advertising package we will include your gear or kayak product line online. Visit our Kayak Buyer's Guide as an example. The guides fill two purposes: to provide manufacturers with another avenue to your products, and to serve our visitors by providing a useful inventory of products. The guides are meant for easy browsing. Rather than a selection of boxes to narrow down the options, the visitor can click by category and browse through the selection with details shown on the same page as the menu. This allows for better browsing and will draw attention to kayaks and items the visitor may not normally search for. Manufacturers will find this useful as the text and photos are available instantly, while a link will take a visitor directly to your website for more information.
Introducing the Seamless Web and Print Directory Package
New: This is definitely the low-cost option for magazine advertising. Tne purchase gets you one year of both print and website exposure for one surprisingly low price.
The combined package gets you full market exposure in the magazine and online. You get a print directory ad in four issues (one full year) plus a web directory listing for one year for just $349.
This combines the best of Wavelength's print and web marketing in one seamless package. If your business can benefit by reaching people interested in kayaking, travel and the outdoors but your marketing budget is tight, this package is unbeatable.
Advantages: You get your logo in print to build brand recognition, making it more beneficial than a traditional classified ad. You get to promote the information you value about your business and get full market exposure in print and online.You get an uninterrupted term of one year of marketing for a fraction of the cost of traditional print advertising. You get ads duplicated in the online version and hotlinked at no extra cost. Plus you get the same exposure on wavelengthmagazine.com through the website directory listing.
> Download an information sheet on the Seamless Web and Print Directory Package.
Who to contact at Wavelength for advertising information
We'll happily walk you through your options or send you our 2010 Marketing Guide. Contact us any one of these ways:
Phone: 250-244-6437
Toll-Free: 1-866-984-6437
Fax: 250-244-1937
Toll-Free Fax: 1-866-654-1937
Email: info at wavelengthmagazine.com
Download an insertion order online
> Download the main insertion order.
> Download the directory insertion order. You'll want this for a Marketplace directory ad, an onlines Services Directory ad or the combined web-print directory package.
